It is a classic thing that many newbies who want to run a coffee shop think that wide assortments and extensive key product assortments are the keys to success or that it offers them a key competitive advantage. What they forget is one simple fact.
A customer that comes to the coffee shop is simply hungry or thirsty and that is it. If you have a really wide variety of products on the table, that sometimes can create anguish. A wide choice is not always the best choice as people like to say.
The best thing to do in order to make sure that your customers get what they actually want is cover the necessary categories that are in demand the most. Adding too many items to the assortment can be confusing and takes more time, cost and effort. Therefore, it is not a good solution if you need to get your business going.
Always pay attention to your margins. Make sure that you merchandise your margins and price them according to a standard customer value. People like to get accustomed to paying the same price for some certain product. Putting a lower price on products that are on demand will make better returns for sure.
Have a plan how to attract more customers
Attracting more customers and keeping them returning to your coffee shop is half of the job done. If you manage to establish a solid base of customers and make them come again and bring their friends along, you can say that you will prosper. People like to maintain their habits and it is your job to literally become a habit to them. If they get used to spending time in your shop, you will never get out of business.
In order to keep your customers coming back, you need to think about some good and healthy food that goes well with your sorts of coffees. This really matters, especially in the morning. Having some baked goods or brownies and cookies is always a good thing.
Always try to pre-make as much as possible. Custom made products like brownies and cookies mean that the customers know what they want and what they will get for their money. If you keep them waiting, they will probably not return ever again. However, if you are able to constantly provide them with what they want. you will establish yourself a line of customers that will keep returning for sure. This is simply because they know they can always get what they want.
Try to get to know your customers as much as you can. Knowing their needs and minds could help you to respond to their demands much easier. Most of them work in small offices with a lot of pressure and stress and they need to see your coffee shop as something peaceful, a place where they can relax and take a break from all those hardships and constant problems.